15 March, 2019

VP Global Marketing

London Full-time

Curve is ready to appoint a VP Global Marketing who understands how digital has changed and will continue to change the relationship between studios and players. The VP will be a fully participating member of the leadership team providing a strong marketing perspective to board decisions and company strategy. 

YOU WILL:

  • Accelerate the business through the planning, development and execution of brand, social and content initiatives.
  • Build and develop a team instilled with a player focused, analytical and data driven marketing culture.
  • Determine brand and product positioning, develop the go-to-market strategy, plan and allocate the marketing spend.
  • Manage the strategy and execution of performance-driven marketing campaigns to achieve KPIs.
  • Deliver breakthrough creative video, advertising and other visual communication.
  • Establish great business intelligence around category, customers and genres.
  • Brief and manage a range of creative agencies and evaluate their performance on a title-by-title basis.

Requirement

WHAT YOU BRING:

  • A proven record of increasing responsibility in marketing games to audiences around the world.
  • Ability to quickly absorb information, probe what you have been told and make decisions swiftly. You can evidence data-driven decision making.
  • Drive to organise Marketing to a creative purpose, build strong business processes and challenge everything in the pursuit of 'better'.
  • A love of games, a deep customer understanding and passionate customer advocacy.
  • A solid understanding of current and emerging business models.
  • An ability to work effectively in an environment that demands a high degree of cooperation, flexibility and cross-group responsiveness.

Thank you for getting in touch! We appreciate you applying for this position. We try to respond as soon as possible, so one of our team will get back to you soon. Have a great day ahead!
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