05 Feb 2020
Curve Digital, Echo Chamber Games and NHS Blood and Transplant are delighted to announce that they are collaborating to promote blood donation to video gamers across England in the forthcoming physics-based dating game, Table Manners.
This collaboration is part of NHS Blood & Transplant’s ‘What’s Your Type?’ marketing campaign which is encouraging certain types of people to start donating blood. Men are particularly in need as their blood is used to provide life-saving products like plasma and platelets – to save victims of burns, car crashes and to treat patients with cancer. During February, NHS Blood and Transplant is especially hoping to recruit new male donors with the O negative, B negative and A negative blood types- though all donors are of course encouraged and welcomed.
The partnership will see Give Blood messaging added in-game to Table Manners in time for launch on PC Friday, 14th February, as well as multiple messages to the community in the run up to launch. Additionally, all those who visit the Give Blood NHS Twitter channel will be able to register for a chance to win one of 100 digital copies of the game.